Reels & Post triggers
Monitor comments. Reply instantly under the post and send the booking link via DM.
Social DM Automation
Turn Instagram Comments into Bookings Instantly
Automate replies to comments and messages. When leads type a trigger keyword on your Reels or posts, Semiora qualifies them and delivers booking links directly in their DM inbox.
S
ActiveSemiora Assistant
Automated channel
How do I schedule a strategy session?
SCHEDULE
Awesome! Let's schedule a call:
Book Meeting
semiora.com/demo/strategy-call
Message...
Direct answer
What is Instagram DM automation?
Instagram DM automation is a workflow that responds to Instagram comments, story replies, or inbox messages with a private direct message. Semiora uses keyword triggers to send booking links, ask follow-up questions, collect an email, and move interested visitors toward a scheduled appointment.
Auto-attribution
Identify bookings originating from Instagram triggers automatically in analytics.
Inbox safety rules
Throttle speeds and set stop conditions to keep messaging operations clean.
How to set up Instagram DM triggers
Step 1
Connect Profile
Authorize your Instagram account via standard OAuth settings.
Step 2
Set Trigger Keyword
Specify a keyword like "INFO" or "SCHEDULE" and trigger scope (specific post vs all posts).
Step 3
Customize Response
Write a warm automated DM template containing your booking link.
Step 4
Attribute & Scale
View conversions, trigger volumes, and outbound reports directly in your dashboard.
Instagram comment-to-DM automation
Auto-reply to Instagram comments and send the next step in DM.
Semiora supports Instagram keyword automation for comment-to-DM flows. When someone comments a keyword such as price, link, info, or demo, your automation can send a public comment reply, open a private DM, and guide the person toward a booking link, intake form, or follow-up step.
Comment keyword trigger
Watch all posts or a specific post/reel for keywords that show booking intent.
Public reply + private DM
Confirm publicly that the message was sent, then continue the flow in Instagram DM.
Booking handoff
Send a booking link, collect an email, or route the lead through a follow-up step.
Example flow:comment keyword -> post reply -> opening DM -> button reply -> booking link. For a full setup checklist, read the Instagram comment automation guide.
Related guides
Plan your Instagram automation flow
Use these guides to map comment triggers, button replies, email collection, and booking handoffs before you publish.
Guide
Instagram comment automation guide
Set up comment-to-DM flows, public replies, keyword rules, and multi-step follow-ups.
Read guideGuide
Automated reminders and follow-ups guide
Connect the booking handoff to confirmation messages, reminders, and post-meeting follow-ups.
Read guideGuide
Booking webhooks and API automation guide
Trigger downstream systems when Instagram-sourced bookings are created or updated.
Read guideGlossary
Understand the Instagram automation terms
These definitions help explain the entities this page is built around.
Compare
Compare social automation tools
Use these comparisons when Instagram conversations need to become bookings, intake submissions, or follow-up workflows.
Comparison
Manychat vs Semiora
Compare broad chat automation with appointment-focused Instagram and Messenger booking workflows.
Read comparisonComparison
Calendly vs Semiora
Compare scheduling links with Semiora social DM handoffs, intake, routing, and reminders.
Read comparisonComparison
Cal.com vs Semiora
Compare scheduling infrastructure with social conversation-to-booking automation.
Read comparisonFrequently asked questions
What is Instagram DM automation?
Instagram DM automation sends a prepared direct message when someone comments a keyword, replies to a story, or messages your account. Semiora uses that trigger to send booking links, collect details, and continue the conversation in DM.
How does Semiora Instagram DM automation work?
When a user comments a specific keyword on your post/reel or sends it to your inbox, Semiora detects it instantly and sends a customized DM containing your public booking link.
Do I need a Meta approved application?
Semiora has built-in integration permissions. You only need to authorize your business Instagram profile via our OAuth settings screen to start automating replies.
Can I track conversions from Instagram?
Yes. Bookings scheduled from DM links are automatically tagged with "source=instagram" and include the trigger keyword for clean marketing attribution.
Are there messaging rate limits?
Limits depend on your plan. The Standard plan includes 1,000 automated DMs per month, while Teams supports up to 10,000 messages.